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Image: Connie Wang

The unlikely pairing of two fashion houses or a label/star and a big business/retailer seems to be all the rage recently with news this week of collaborations between Jimmy Choo and Uggs, Stella McCartney and Disney and that Sarah Jessica Parker will be following on the heels of Lindsey Lohan and Lady Gaga for Ungaro and Polaroid respectively, and acting as an “advisor” for Halston.

In some cases the pairings make commercial sense and have been successful. Take Yoji Yamamoto and Stella McCartney (again) for Adidas however some ventures have been spectacular failures (hello Lindsey) and seem to be nothing more than a publicity stunt and a way to generate inches in the fashion press. What qualifications to the advisors really have? Most of them employ a barrage of stylist to help them dress for public events. The fashion mash up is becoming so commonplace it might be interesting to keep track of them here.
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