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A company in Denmark has come up with an unusual concept. Snurk (which means snore in Dutch) bedding mimics the sleeping conditions of the homeless with cardboard box printed duvets and pavement printed mattresses. When I first saw the site, I thought they were producing bedding to be distributed to the homeless and to people sleeping rough, but this is a different riff on that. One redeeming factor is that part of the proceeds from the sale of the bedding are donated to the Dutch Foundation for Homeless Youngsters, but I'm not sure that that totally removes the whiff of self-satisfied smugness that someone with a roof over his or her head who buys these must still give off. It's a one-note joke and, even though it's mitigated by an altruistic gesture, I'm still not sure it should be played.


Images: Snurk

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