Well, it's goodbye to the Gap for star collaborator Stella McCartney who introduced the first Stella McCartney Kids wear collection earlier this month. With the success of her collaboration with the Gap, it made sense for her to leave the and forge her own way in the children's wear market as it was obvious that there is a demand. Her clothes for the Gap usually all sold out and quite quickly too. The clothes are currently available online and via a very fun and free iPhone app (you still have to buy the clothes) and the plan is for the garments to be sold through stores in the traditional way eventually.
The designs themselves are fairly predictable and do not stray very far from the unisex, military aesthetic which she used for the Gap collaboration. The military jacket which was so popular before also makes another reappearance and as usual, there are lots of colours which work both ways like greys and yellows. In terms of the price-point, clothes are little bit more expensive than they were previously, but I guess that's to be expected.
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| Images: Ryan McGinley for Stella McCartney Kids |
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