Images: Chloe
Well not quite, but I have noticed that more and more high-end designers are launching eponymous kids' lines.  Stella McCartney, Dior and now Chloe have all jumped on the bandwagon.  I quite like Chloe's spring/summer looks, but then I am partial to neutral-coloured clothing for children anyway.  I love the light, simple lines and lack of embellishments.