Images: Nooka
I love an unusual watch. It doesn't necessarily have to be the most expensive watch out there, but it should be interesting and beautiful to look at.

A couple of years ago I discovered the Nooka line of watches and the Zub collection in particular. What I love most about them is that they take the telling of time to a whole different level.  Rather than treating time as the circular progression we are familiar with, the Zub depicts the passage of time visually in linear form. While it takes some getting used to initially, after a few days it was possible to tell the time accurately at a glance by the picture the dots and lines formed on the face of the watch.  

It really is a different way to tell the time and the design is truly inspired: and instant classic.

Close ups of some of the watches after the jump. 




Images: Nooka

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