Image: Victoria by Victoria Beckham

No, not that one. On the day on which she is allegedly scheduled to add to the Beckham brood, here is a look at Victoria's latest project.

I suppose with the success of her eponymous line it was inevitable that Victoria Beckham would seek to capitalise on its popularity with the launch of a diffusion line and Victoria by Victoria Beckham, a secondary dress collection has just been announced.  Purportedly inspired by the cartoon character Emily the Strange, this cute but chic collection is less severe than the principal line and features a more relaxed silhouette.  The few images that have been released show a more feminine and youthful aesthetic with vaguely boxy shapes, vibrant colors and whimsical design details such as scalloped edges and pleating.

This less expensive line is set to retail primarily in the $550 and $900 range and is due for fashion delivery in spring 2012.  See more Victoria by Victoria Beckham after the jump. 


Images: Victoria by Victoria Beckham

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