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I see a lot of things I like and quite often post about them here, but only once in a while do I get really fired up over an idea like I did when I learnt about JoJo, an altruistic Belgian shoe brand.  While they resemble Keds, JoJo shoes are designed to look like a bandaged foot (though somehow they still manage to look stylish).  For every pair of shoes purchased, the company plants either one tree in Niger or provides one person in Sierra Leone with a year of clean drinking water.  Customers can decide which project to support and can follow the progress of their donation by logging onto the company's website here.


Images: Jojo
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