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I thought this was bizarre and intriguing at the same time.  This concept in branding and marketing from Camp Nectar was designed to highlight the freshness of their juice box product but could perhaps be applied in other ways to reduce the extraneous packaging and branding of foodstuff including getting rid of those annoying stickers on fruit.

Once you can get over the unnaturally-shaped fruits and vegetables.  Have a look at the video.  The song is annoying but the effect is impressive.
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