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| Image: IKEA |
Apple's television system has been rumoured to be under development for a while, but it appears that IKEA have pipped them to the post with their new integrated television system called Uppleva. IKEA recognise that the television is a major component of modern life and rather than resorting to camouflage are aiming to harmonise and integrate that technology with the furniture they sell. It is a natural progression for the brand which has already dabbled in electronics (you can buy fridges, cookers and washing machines from IKEA) so the introduction of an entertainment system would seem to be a no-brainer. There was some scepticism regarding the quality of the product, but when Uppleva launched at Milan's furniture fair in mid-April, those members of the public who were fortunate enough to preview it seemed impressed with its functionality as well as the price.
The television will be sold in 24, 36, 40 and 46 inch versions, is Wi-Fi ready and features an LED backlit display, as well as the standard ports for connecting peripherals. The unit can be attached to three different bench designs in six different finishes. The system does not just simply include a screen, it is a full media centre including a Blu-ray/DVD/CD player (a retrograde step as in my opinion the future of television is online) and a 2.1 surround sound system with minimalist wireless speakers that can be moved around the room. There is also extra storage space in the bench for hiding cables and other clutter.
The Uppleva goes on sale this month in selected European markets and will retail for approximately $1000.
The television will be sold in 24, 36, 40 and 46 inch versions, is Wi-Fi ready and features an LED backlit display, as well as the standard ports for connecting peripherals. The unit can be attached to three different bench designs in six different finishes. The system does not just simply include a screen, it is a full media centre including a Blu-ray/DVD/CD player (a retrograde step as in my opinion the future of television is online) and a 2.1 surround sound system with minimalist wireless speakers that can be moved around the room. There is also extra storage space in the bench for hiding cables and other clutter.
The Uppleva goes on sale this month in selected European markets and will retail for approximately $1000.
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