Image: Nendo
Coca-Cola's iconic contour bottle, part of the brand since its inception in 1916, has been re-conceptualised by Nendo as tableware.  

The collection is made from bottles that have deteriorated over the course of extensive recycling and can no longer be used for their original purpose.  The designers were  interested in retaining the green tint in the bottles (known as Georgia Green) and by the air bubbles and distortions that are a hallmark of recycled glass and so decided to create simple shapes that would highlight these features while retaining certain distinctive markers of the original bottle in the new products.  To do this, they created bowls and dishes that retain the characteristic lower shape of the contour bottle, including the dimpling on the base.  The ring-shaped indentations on the base of the bowls and plates also has a secondary meaning: it conveys a message about the way glass circulates from its manufacture, use and recycle for further use, as well as about the connections the glass makes between people in this process.

Images: Nendo