Nascent swimwear line Novah has been enjoying an incredibly strong social media and online presence since its formation in March of this year. Yes, you read that correctly: this highly polished swimwear line has been in existence for less than six months, but the combination of simple, yet interesting designs coupled with a tactical marketing push has meant that not only did the line secure a spot this year's Local Designer Showcase, but it was one of the more popular collections at the trunk show that was held on the following day.

Designer Madeleine White studied interior architecture but fashion has always been a passion of hers.   Mentored by Julia Gall, Senior Fashion Editor of Interview Magazine, the swimsuits look  deceptively simple from the front but intricate straps provide interest from behind in most cases.  The colours are all meant to compliment one another as tops and bottoms are interchangeable although a few pieces feature simple graphic or abstract patterns.  At present, Novah Swimwear is sold primarily online but there are plans for the collection be available through retailers in time for next summer.