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Today's posts have two things in common: Sweden and cycling.

Up first, is the new Swedish bike company Vélosophy which was founded by Jimmy Östholm.  Vélosophy bikes were designed in conjunction with Olof Dimdag and have simple, aluminium frames that are complemented by brightly-coloured wheels, handlebars and saddles.   The bikes are available in two versions: a Sport edition and a Comfort edition. The Sport is an aluminum city commuter and comes equipped with alloy fenders, an anti-rust chain and a smooth-shifting three-speed integrated hub. The seat sits more forward that on the Comfort Edition and the saddle a slightly more more narrow.  Both bikes come complete with a carrier system or modified basket.  

We appreciate that there is an altruistic aspect of to the company as well.  For each bike bought from Vélosophy, another is donated through UNICEF to a schoolgirl in Ghana in the hope that girls' access to school  in that country might improve.


Images  |   Vélosophy


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