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We came across this rum a while ago, struck by its slick packaging and spot on use of new media in its marketing, but it was only recently that we discovered the base rum used in The Kraken is from Trinidad and Tobago.

The rum is aged for up to two years, after which time it is then blended with more than 11 spices.  All ingredients added to it are natural and as a result The Kraken is gluten-free and vegan.  In addition to the impressive use of new media platforms, the traditional marketing push of the rum is remarkable with much attention to detail.  The Kraken’s proprietary bottle is a replica of a Victorian Rum bottle, featuring two handles which allow for easy portability (as well as potability) and to our mind evokes a squid's eyes on side of its head.

Have a look at the rum's impressive branding and downloadable items here.
Image: The Kraken


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