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Iconic British fashion designer Zandra Rhodes has joined with IKEA on a new collection to explore what happens when colourful fashion prints are incorporated into a domestic setting. 

Rhodes, a notorious figurehead of the UK fashion industry for five decades, says the design process was an organic and genuine one, something which will hopefully be reflected throughout the entire collection that has aptly been called KARISMATISK. There will be twenty-six unique pieces in all and to date images of only one item have been released and it appears to be a jaw-dropping take on IKEA's equally iconic blue FRAKTA shopping bag.


With a bold and playful design, the multifunctional bag will be made from 80 per cent recycled polyester in Rhodes' signature pink and an equally eye-catching mustard yellow and will be available in two sizes: a mini with top-handles and a larger tote with a shoulder strap. 

The KARISMATISK collection will launch in stores from September 2021.

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