Perhaps it's a sign of the dire economic times we find ourselves in, but it seems that everywhere I turn, I am confronted with yet another Missoni collaboration. First, Havaianas, who's recent collaboration with menswear designer Michael Bastian was mentioned here, is this month launching ultra-bright, instantly recognisable Missoni for Havaianas flip-flops and espadrilles (pictures after the jump) in limited numbers. Each pair will come packaged in a Missoni crocheted shoe bag in the colours of the Italian and Brazilian flags.
Missoni have also launched a collaboration with Bugaboo to produce the Chameleon and the Bee models of stroller in its distinctive zig-zag and block print patterns (pictures also after the jump). The Bugaboo + Missoni special collection will be available in select stores from July of this year. Finally, Missoni was recently named as the next brand to partner with Target on a line which will debut on September 13, 2011. The Missoni for Target collection will include over 400 pieces of men's, women's and children's clothing, as well as home decor.
I understand the premise of these collaborations which is intended to increase a fashion house's customer base and thereby hopefully increasing profits, but I think brands have to be careful not to over-extend themselves thereby losing their original target market (See: Calvin Klein or Burberry both of which have made valiant efforts to rescue their images). By partnering with other industry leaders, hopefully fashion houses which choose to go this route can avoid this trap.
See pictures of the Missoni for Havaianas and the Bugaboo + Missoni special collection after the jump.
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| Images: Missoni for Havianas |
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| Images: Missoni + Bugaboo |
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