Image via  WGSN
It's all about shoes today.

As part of the presentation of Brazilian fashion which is being featured during London Fashion Week, jelly shoe brand Melissa, whose past collaborators include Vivienne Westwood, Jean-Paul Gaultier and Jason Wu, opened a pop up store in Covent Garden today.  The store represents the first ever standalone store in London for the 30 year old Brazilian brand.  The opening was hosted by British artist Julie Verhoeven who created Melissa-inspired installations for the launch, and features installations by architect-come-neon artist Kleber Matheus.