Image: Trademark
We were never all that impressed with Chris Burch’s line C. Wonder and now his daughters Pookie and Louisa have decided to take up the fashion mantle with the launch of their own label earlier this month.

Called Trademark, the clothes are simpler and more modern than their father's designs.  The inaugural collection is inspired by classic sportswear designs as well as American artists Annie and Josef Albers and Donald Judd.  In addition to ready-to-wear clothing, the bridge line will sell jewellery, shoes, handbags and accessories. Trademark is currently exclusively available for purchase online but there are plans to introduce its first brick-and-mortar store this spring in New York's Soho neighbourhood.

Images: Trademark