Image  |  Target
A large part of the Internet was up in arms last week with the announcement that Target's latest collaboration will be with venerable Southern prep staple Lilly Pulitzer.  There was a not unreasonable fear that the collaboration would cheapen the legacy of the 56 year old Pulitzer brand, one of the pioneers of American resort wear.

In any event, Target is committed to the collaboration and is embracing Palm Beach resort chic with a modern spin on the heritage brand’s exuberant prints and patterns.  The limited-edition collection will feature fifteen exclusive prints, created specifically for the occasion by Lilly Pulitzer artists.  The 250-piece collection will include ready-to-wear apparel, accessories and shoes for women and girls, as well as home accents, outdoor entertaining accessories, beach gear, travel essentials and beauty products (in further collaboration with L'Oréal and Essie), all in keeping with Pulitzer's print-heavy signature.

Lilly Pulitzer for Target will be available in stores across the US and Canada and online from April 19.


Images  |  Target

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