Target
Dwell Magazine is synonymous with modern shelter design and while Target may not be your first resource for such things, the coming together of these two entities marks Target's continued push to differentiate itself in the world of big box stores and to democratise good design. For Dwell, the partnership makes sense as the publication looks to evolve from a magazine into a lifestyle brand.

Modern by Dwell Magazine is a 120-piece collection that debuted in Target stores and online on December 27, 2016. The collection's aesthetic is cool and urbane, from the copper-accented barware and tableware to punchy throws and compact storage, seating, and accent pieces. The collection is more minimal and modern than Target's usual partnerships but the collaboration is a marriage of each brands' strong suits: Dwell’s aesthetic and Target’s ability to mass-produce products and a reasonable price. Everything is affordable coming in at under $400. You can find candle holders for $17, terra-cotta planters for $20, prismatic throws for $40, an upholstered pouf for $80, a hand-tufted wool rug for $190, a lounge chair for $250 and an outdoor sofa for $400.


Dwell

0 comments: