Jijibaba is a first time a brand created by furniture designers Jasper Morrison and Jaime Hayon.
We're big fans of Hayon who is a prolific sculptor and designer, and whose work blurs the lines between art and design. His creations span diverse media and can be found not only in hotels, restaurants and retail establishments, but also in art exhibitions and museum collections around the world. Conversely, Morrison looks to find the exceptional in the world of the ordinary. He is a firm believer that design should have an almost invisible presence in the end product and that an atmosphere of naturalness in things is more important than a designer’s signature. A very different ethos to Hayon's distinct style.
Jijibaba’s creative directors have split the task of designing the collection - which includes overcoats, shirts, jackets, trousers, t-shirts, sweatshirts, sweaters, cardigans, scarves, and wallets - into two. Pieces numbered 1 to 21 have been designed by Hayon, while the remaining 19 items came from the mind of Morrison. The new line will be sold exclusively at Dover Street Market, London, New York, Ginza and Singapore, and reflects each designer's unique creative spirit and identity but uses ideas and approaches that emanate from the designers’ grounding in industrial design.
Jijibaba is intended to be an evolving collection of high quality and functional clothing created by a community of designers. Following the launch of these initial items, Morrison and Hayon will be responsible for selecting other designers to contribute to the collection in the future.
We're big fans of Hayon who is a prolific sculptor and designer, and whose work blurs the lines between art and design. His creations span diverse media and can be found not only in hotels, restaurants and retail establishments, but also in art exhibitions and museum collections around the world. Conversely, Morrison looks to find the exceptional in the world of the ordinary. He is a firm believer that design should have an almost invisible presence in the end product and that an atmosphere of naturalness in things is more important than a designer’s signature. A very different ethos to Hayon's distinct style.
Jijibaba’s creative directors have split the task of designing the collection - which includes overcoats, shirts, jackets, trousers, t-shirts, sweatshirts, sweaters, cardigans, scarves, and wallets - into two. Pieces numbered 1 to 21 have been designed by Hayon, while the remaining 19 items came from the mind of Morrison. The new line will be sold exclusively at Dover Street Market, London, New York, Ginza and Singapore, and reflects each designer's unique creative spirit and identity but uses ideas and approaches that emanate from the designers’ grounding in industrial design.
Jijibaba is intended to be an evolving collection of high quality and functional clothing created by a community of designers. Following the launch of these initial items, Morrison and Hayon will be responsible for selecting other designers to contribute to the collection in the future.
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| Images | Jijibaba |
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