Super Heroic Sneakers by Jason Maydew on Island Atelier
Image | Jason Maydew
There's something about the eye-catching and fun colours of these Super Heroic Sneakers and their overall playfulness that really appeals to us. Rather than being miniature versions of adult sneakers, these shoes have been specifically designed by former Nike global design director Jason Maydew with a child's foot and needs in mind. These include traction on the soles for added grip, a dual-density midsole for shock absorption and support, a rubber outsole for stability and an adjustable strap that does away with the need for laces and moulds the shoe to the foot to ensure feet of differing widths are given optimal support.

A final fun touch: the shoes which are available in three different colour combinations come packaged with a superhero-inspired cape backpack in a tube that makes sound effects when opened.