One of my favourite accessories is the watch, and over the years I've owned countless watches in different styles and types. I am always attracted to the men's watches as I like a larger, more prominent face, even though I have quite small wrists. I do consider them to be real statement pieces. Therefore it should come as no surprise that I have dabbled from time to time with Swatch watches. Although I haven't bought a Swatch watch in more than five years, I often stop at the shop (usually while I am in an airport) and have a look to see what is new.
I was pleasantly surprised to realise that Swatch has recently updated its look and rather than the usual kitschy cartoon designs, these are a lot more streamlined and more wearable than what they have produced in recent years. To commemorate this fact, the company has been running a design competition with fashion editors, bloggers and trendsetters including Wallpaper* magazine, to promote the designs which are called the Swatch New Gent Collection. Video of the Wallpaper* campaign is featured above.
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