Image: via Coolhunting
I'm not really the athletic type having only recently gotten "into" sports and was always of the opinion that active footwear was ugly and overpriced. However about 10 years ago I was considering adding sneakers to my stable of shoes and I decided to buy a style which had been around for years and had become a design classic. I invested in a pair of clean, white Converse Chuck Taylors; unmistakably iconic, but perhaps the most unexciting pair about.

That's why I think this pairing of Converse and Marimekko, is win-win.  By combining the classic sneaker with Scandinavian textile house Marimekko's equally ageless designs, they have produced a line with just the right amount of a twist on the original to keep it current and fresh. In addition to the classic hi and low Chucks, two new styles: the Helen (pictured above) and the PJ will get the print treatment.

A short film which explains the concept behind the collaboration is after the jump.


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