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| Image: via Coolhunting |
I'm not really the athletic type having only recently gotten "into" sports and was always of the opinion that active footwear was ugly and overpriced. However about 10 years ago I was considering adding sneakers to my stable of shoes and I decided to buy a style which had been around for years and had become a design classic. I invested in a pair of clean, white Converse Chuck Taylors; unmistakably iconic, but perhaps the most unexciting pair about.
That's why I think this pairing of Converse and Marimekko, is win-win. By combining the classic sneaker with Scandinavian textile house Marimekko's equally ageless designs, they have produced a line with just the right amount of a twist on the original to keep it current and fresh. In addition to the classic hi and low Chucks, two new styles: the Helen (pictured above) and the PJ will get the print treatment.
A short film which explains the concept behind the collaboration is after the jump.
A short film which explains the concept behind the collaboration is after the jump.
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