I would never have thought to sell milk in a can but that's just what the new package design concept by Adam Åkesson and Jonas Eriksson for Wapnö Dairy in Sweden is. Hoping to appeal to a younger demographic more familiar with drinking sodas and bottled water, by selling milk in this way may make it more competitive against these types of beverages. It certainly is a clever and modern spin on the traditional bottle or carton.
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Images: Adam Åkesson and Jonas Eriksson
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