Image | G-Star RAW
In honour of the International Day of Happiness (yes, there is such a thing) let's feature the latest project from Pharrell Williams, who in addition to being a musician also wears a hat as the Creative Director of Bionic Yarn.  Pharrell recently launched RAW for the Oceans, a long-term innovative collaboration between Bionic Yarn and denim brand G-Star RAW, whereby the two brands will produce a line of denim made from recycled materials (which is being described as "plastic yarn") recovered from the ocean.  RAW for the Oceans was launched at American Museum of Natural History's Hall of Ocean Life, and part of the initiative is an effort to clean plastic pollution from the world’s oceans.  It is anticipated that the collection will be available for purchase in stores in August.

0 comments: