Lacoste took a retrospective look at the line and in particular played homage to founder Rene who was one of the first to see the potential sportswear could have on fashion and lifestyle. His image popped up in graphics on the clothes and direct references to the design house's tennis roots formed the printed slogans.  The collection definitely had a distinct 1970s feel to it and the male models were styled to look like Swedish tennis player Bj√∂rn Borg, complete with long hair and headbands.