Image: Art Lebedev Studio
Today is shaping up to be prototype day as we feature yet another interesting design which has not yet entered into production.  This time the concept behind the Integralus watch designed by Art Lebedev Studio is that the strap becomes the watch.  The face of the watch is split in two - one half shows hours and the other minutes, and the display forms the clasp with each half coming together to create the whole.  

The body of the watch is made of milled aluminium and, to account for differences in wrists, three sizes of the elastic band are offered.  The only downside I can see is that because of the split, the watch needs two sets of batteries.  

See more views of the Integralus watch after the jump.

Images: Art Lebedev Studio