Image  |   Joe Doucet x Partners

Minim is a beautifully simple deck of regulation playing cards from Joe Doucet x Partners for Areaware that strips the traditional recognisable symbols found on a pack of cards to the bare minimum.  The idea behind the design was to see how much could be removed while maintaining a "playable" pack.  In the place of ornate and figurative depictions, pared down, geometric forms were used.  As it is a requirement that the backs of  regulation playing cards be marked, Doucet did so with just a diagonal line.  The cards are manufactured from sustainably harvested card stock and vegetable-based inks are used in their printing.

Images  |   Joe Doucet x Partners