But I don't know whether I should be offended or not as in a cynical move to increase their market share, it appears that the makers of Carlsberg beer have decided to revamp their bottle's image to appeal to women. According to a spokesperson, women "want their drinks to match their style" and may "reject a beer if the design does not appeal to them". I'm not sure we are quite that superficial, but judging from my initial reaction, they may be on to something.
No comments:
Post a Comment